The baby feeding industry in SA remains divided over new regulations which prohibit advertisement, promotion and marketing of baby formula, baby food, baby bottles and even feeding cups for young children, says a [s]Saturday Star[/s] report. The legislation relates to the [b]Foodstuffs, Cosmetics and Disinfectants Act of 2012[/b].
The aim is to reiterate the ‘breast is best’ initiative and that babies and children from birth to three years receive a suitable diet.
A spokesperson for the Infant Feeding Association said its members were aware of the new regulations and disruption had been minimal. But a splinter group – which includes retailers and manufacturers – said although they were 100% behind the Health Department in their quest to promote brea stfeeding, consumers still needed to be given a choice.Full Saturday Star report