Liberty wins Vitality tug-of-war with Discovery

Organisation: Position: Deadline Date: Location:

The High Court has dismissed a case from insurer Discovery against rival Liberty, who it had argued was infringing on its trademarks and competing unlawfully. According to a Moneyweb report, Discovery launched its case last year over Liberty’s use of data from its Vitality programme, which offers users discounts on premiums and other rewards for good behaviour, such as buying healthy food and exercising.

Liberty has developed its own wellness programme that rewards customers for healthy behaviour, including by allowing them to contribute data from recognised external programmes, such as Vitality, to generate a score with Liberty. This then helps determine the price of the customer’s policy. Liberty said the court concluded that customers’ data from Vitality belongs to the customers.

“This judgment is a great victory for our customers as they can derive significant benefits from using their own wellness data,” Liberty executive David Jewell said. Hylton Kallner, CEO of Discovery SA, said while the result was disappointing, Discovery respects the decision and does not intend to appeal. “We hold Liberty in high regard as a competitor but felt and remain deeply of the view that using our IP without our consent or paying anything for its use and benefits, is morally questionable,” he said, adding Discovery has taken steps to protect Vitality’s intellectual property.

Full Moneyweb report

Receive Medical Brief's free weekly e-newsletter

Related Posts

Thank you for subscribing to MedicalBrief

MedicalBrief is Africa’s premier medical news and research weekly newsletter. MedicalBrief is published every Thursday and delivered free of charge by email to over 33 000 health professionals.

Please consider completing the form below. The information you supply is optional and will only be used to compile a demographic profile of our subscribers. Your personal details will never be shared with a third party.

Thank you for taking the time to complete the form.