A study has found that television and magazine advertisements from US cancer centres often tug at people’s heartstrings, but rarely provide information needed to make a decision about cancer treatment, reports [s]Health24[/s]. ‘I think there is a concern in general and among some physicians that advertising may be creating some inappropriate demand for services or providing unrealistic expectations,’ Dr Yael Schenker, the study’s senior author from the [b]University of Pittsburgh[/b], said. ‘We would caution patients not to rely on cancer centre advertisements when making cancer treatment decisions.’ Schenker said.
[link url=http://www.health24.com/Medical/Cancer/News/US-cancer-centre-ads-may-be-misleading-20140528]Full Health24 report[/link]
[link url=http://annals.org/article.aspx?articleid=1874737&resultClick=3]Annals abstract[/link]