Broomberg to lead Discovery’s global Vitality health business

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Discovery has appointed Jonathan Broomberg, the CEO of one of its largest and most profitable divisions, to lead a new business unit that will hold the group’s global Vitality health businesses. Business Day reports that this comes on the back of the considerable growth of Discovery’s Chinese-based Ping An Health and the presence of other opportunities with the group’s insurance partners.

Vitality, which is now the world’s biggest wellness behavioural programme, has garnered more than 20m clients across the globe as more insurers team up with Discovery to integrate the model on their platforms.

“We believe the opportunities are significant, given the rapid growth of health insurance in most markets around the world and Discovery’s unique health insurance expertise, assets and shared-value model; combined with our involvement in the pre-eminent health insurance businesses in SA, China and the UK,” says Discovery CEO Adrian Gore.

According to the report, Broomberg will also act as global head of health insurance, which will include overseeing health regulatory and policy affairs in all countries in which the group is active.

Business Day report

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